Hello.

I’m Rory. I lead marketing for the world’s largest AI community.

Previously, I’ve delivered voice AI for Volkswagen and DHL, and helped a tiny team build Apple’s App of the Year, two years in a row.

I spent a decade in Berlin bringing startups to market using lean, execution-led marketing. That work contributed to multiple multi-million dollar acquisitions, and it shaped how I operate. I take responsibility across the full marketing system, not just the top of the funnel.

I’ve worked across Berlin and New York, inside a 200-person digital media organisation in Hudson Yards and early-stage teams in Kreuzberg. Before that, I cut my teeth agency-side, delivering campaigns for HP, Panasonic and Bloomberg.

Today, I lead go-to-market and growth for AI-driven products. My focus is scaling communities, driving sustained engagement and building in-house teams that produce high-quality creative with strong ROI. I’m pragmatic, data-informed and allergic to unnecessary spend.

One thing I care deeply about: how people work together. I believe teams do their best work in environments built on respect, clarity and psychological safety. I aim to help build companies where people can perform at a high level without burning out or burning each other.

If you want to talk marketing, AI, or building teams that actually work, feel free to reach out.